There's a new Frozen Yogurt sensation that began in a small shop in West Hollywood and has now grown to be an overwhelming success throughout Los Angeles - it's called Pinkberry.
Pinkberry is a simple yet extremely delicious product: basic frozen yogurt served with toppings of your choice. At first they only served the "original" flavor, a natural slightly sour yogurt and green tea, but have recently coffee as well.
The choice of toppings include fruits like strawberry, pineapple, and kiwi fruit, and other toppings include chocolate chips, shaved almonds, granola and coco pebbles.
The yogurt is made with with skim milk and non-fat yogurt with active and live cultures (that may not sound appealing but apparently it's healthy for you).
Pinkberry is a great concept and there's often lines outside their stores, yet there are already a number of copy-cat stores that have opened and closed without success. It seems like the business plan is to go National and the franchise has now progressed to New York - so it will be interesting to see how the product takes off there. Could this be the next Starbucks?