LA Connection Property Blog: Sex Sells ...... A Brilliant Ad to Market a Home!

Sex Sells ...... A Brilliant Ad to Market a Home!

Palm Springs Realtors

A friend emailed me this YouTube Clip which I though was brilliant.

I know some will say it's inappropriate, but it will get your attention .....

...... and that's what marketing is all about.

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Enjoy!

19 commentsStewart Penn - Los Angeles Real Estate • February 09 2012 08:12PM

Comments

Stewart - I agree. Brillian clip, and I do not see anything inappropriate here. Well done.

thanks for the link

Posted by Jon Zolsky, Daytona Beach, FL. FunCoast Realty, 386-405-4408 3 months ago

Brilliant ad, although I myself would never make it!  I showed it to lots of co-workers and my wife, and it was funny how much "sex" people saw in it.  Even your blog title focuses on it.  Yet, while the guy and girl are completely nude (were they husband and wife?  brother and sister?  lovers?  It never says.) there really weren't any...not ANY...overtly sexual elements.  Lots of nudity; no sex.  Interesting comment on our culture!

Posted by Jeff Ragan, Northern California Luxury Agent (Ming Tree, Realtors Real Living) 3 months ago

Stewart,

I would like to know what it cost to make. It is like a small film.

Posted by Nicole Needham, SFR 702-768-1097 (Needham Realty) 3 months ago

Brilliant, indeed.  Does the gentleman in the video stay with the home?  ;-)

 

Posted by Susan Haughton ALEXANDRIA VA REAL ESTATE REALTOR, ABR (LONG & FOSTER REALTORS) 3 months ago

Well, I wouldn't use the weight bench again without a Clorox cleaning.

Posted by Leslie G. Rojohn, GRI, ABR ~ MoonDancer Realty (MoonDancer Realty) 3 months ago

Yes it does !

Is this the new school of real estate marketing? Man I am so far behind....need to hang out at the gym more.

cheers

Nor

www.envoycapitol.com

Posted by Nor Yeretsian (Envoy Capitol Realty Inc.) 3 months ago

This is thinking outside of Real Estate Advertising box.  It is really brilliant.

Posted by Tim Lorenz (TIM LORENZ of Keller Williams Realty) 3 months ago

LOL I admitedly have not watched the vid yet but the pic and the comments are money!

Of course it sells if not why then do the most beautiful get used in car and beer and anything else looking to bolster sales... it works

Posted by US Mortgages - David Shamansky 3 months ago

This looks like something straight out of South Beach here in Miami. This is pretty normal down here. It's a European thing...

Posted by Winston Heverly, GRI, SFR, CDPE, CIAS, PA (Winston Realty, Inc.) 3 months ago

I've seen videos like this before.  If nothing else, they generate a lot of web traffic for the listing agent.  What is that old saying? "There is no such thing as bad publicity?"

Posted by Mark Delgado - Benicia and Vallejo Property Management, rental homes, (houses for rent, Solano County & Glen Cove) 3 months ago

That is funny as heck.

Posted by Steven Brand - NMLS# 261849 (iLoan) 3 months ago

Loved it Stewart.  Very clever, actually and I don't think it's all that sex related either.  Now, the questions is, will it sell the home?

Posted by Gabe Sanders, Stuart Florida Real Estate (Martin County Residential Homes, Condos and Land Sales) 3 months ago

Hi Stewart - Inappropriate as it may be, it's still an awesome ad, and I wish I could do that kind of stuff for my listings.

Posted by Dick Greenberg (Coldwell Banker - Fort Collins, CO) 3 months ago

This ad agency has done a number of very provocative real estate ads.  Don't think it would fly here as easily as it does with the Aussies but you never know.

Posted by Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (CJ Realty Group, Inc.) 3 months ago

92 Savoy Drive, see it works! I remembered the address, very clever.

Posted by Adrian Willanger-Coldwell Banker Greater Seattle, Wa. (206 909-7536 TheHomeFunnel.com) 3 months ago

My only complaint is that the gentleman did not put a towel on the bench when he was working out... I thought that was pretty "ewwwww"! 

Posted by Peggy Hughes - SF NYC LA (PHA/Peggy Hughes Associates - Professional Moving Organizer) 3 months ago

One of my favorite Ads.

Posted by David Ames - San Francisco (Zephyr Real Estate, San Francisco) 3 months ago

Pretty sure that wouldn't work around here.  But, it does get your attention, if you are male anyway.

Posted by Don Sabinske, Sabinske & Associates Inc. 3 months ago

Hi Stewart...Good one. I've seen others from down under from the same Ad Agency..Pricey I'm sure....if it does the job, that's a good thing.

 

Cheers

Posted by Victoria Realtor Fred Carver ACRE 250-598-2963 Accredited Consultant (Re/Max Camosun Real Estate) 7 days ago

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