LA Connection Property Blog: Sex Sells ...... A Brilliant Ad to Market a Home!

Sex Sells ...... A Brilliant Ad to Market a Home!

Palm Springs Realtors

A friend emailed me this YouTube Clip which I though was brilliant.

I know some will say it's inappropriate, but it will get your attention .....

...... and that's what marketing is all about.

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Comment balloon 18 commentsCOMPASS PALM SPRINGS | Stewart Penn • February 09 2012 08:12PM


Stewart - I agree. Brillian clip, and I do not see anything inappropriate here. Well done.

thanks for the link

Posted by Jon Zolsky, Daytona Beach, FL, Buy Daytona condos for heavenly good prices (Daytona Condo Realty, 386-405-4408) almost 9 years ago

Brilliant ad, although I myself would never make it!  I showed it to lots of co-workers and my wife, and it was funny how much "sex" people saw in it.  Even your blog title focuses on it.  Yet, while the guy and girl are completely nude (were they husband and wife?  brother and sister?  lovers?  It never says.) there really weren't any...not ANY...overtly sexual elements.  Lots of nudity; no sex.  Interesting comment on our culture!

Posted by Jeff Ragan, Luxury Agent, Northern California (Ming Tree, Realtors Real Living) almost 9 years ago


I would like to know what it cost to make. It is like a small film.

Posted by Nicole Needham, SFR (530) 302-5478 (Needham Realty) almost 9 years ago

Brilliant, indeed.  Does the gentleman in the video stay with the home?  ;-)


Posted by Susan Haughton, Susan & Mindy Team...Honesty. Integrity. Results. (Long and Foster REALTORS (703) 470-4545) almost 9 years ago

Well, I wouldn't use the weight bench again without a Clorox cleaning.

Posted by Leslie G. Rojohn, GRI, ABR ~ MoonDancer Realty (MoonDancer Realty) almost 9 years ago

Yes it does !

Is this the new school of real estate marketing? Man I am so far behind....need to hang out at the gym more.



Posted by Nor Yeretsian, Envoy Capitol Realty Inc., Brokerage Toronto (Envoy Capitol Realty Inc.) almost 9 years ago

This is thinking outside of Real Estate Advertising box.  It is really brilliant.

Posted by Tim Lorenz, 949 874-2247 (TIM LORENZ - Elite Home Sales Team) almost 9 years ago

LOL I admitedly have not watched the vid yet but the pic and the comments are money!

Of course it sells if not why then do the most beautiful get used in car and beer and anything else looking to bolster sales... it works

Posted by David Shamansky, Creative, Aggressive & 560 FICO - OK, Colorado Mtg (US Mortgages - David Shamansky) almost 9 years ago

This looks like something straight out of South Beach here in Miami. This is pretty normal down here. It's a European thing...

Posted by Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA (Winston Realty, Inc.) almost 9 years ago

I've seen videos like this before.  If nothing else, they generate a lot of web traffic for the listing agent.  What is that old saying? "There is no such thing as bad publicity?"

Posted by Mark Delgado, Benicia and Vallejo, Property Management, rental h (houses for rent, Solano County & Glen Cove) almost 9 years ago

That is funny as heck.

Posted by Steven Brand, NMLS# 261849 (Hancock Mtg Partners) almost 9 years ago

Loved it Stewart.  Very clever, actually and I don't think it's all that sex related either.  Now, the questions is, will it sell the home?

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) almost 9 years ago

Hi Stewart - Inappropriate as it may be, it's still an awesome ad, and I wish I could do that kind of stuff for my listings.

Posted by Dick Greenberg, Northern Colorado Residential Real Estate (New Paradigm Partners LLC) almost 9 years ago

This ad agency has done a number of very provocative real estate ads.  Don't think it would fly here as easily as it does with the Aussies but you never know.

Posted by Cindy Jones, Pentagon, Fort Belvoir & Quantico Real Estate News (Integrity Real Estate Group) almost 9 years ago

92 Savoy Drive, see it works! I remembered the address, very clever.

Posted by Adrian Willanger, Profit from my two decades of experience (206 909-7536 almost 9 years ago

My only complaint is that the gentleman did not put a towel on the bench when he was working out... I thought that was pretty "ewwwww"! 

Posted by Peggy Hughes/pha logistix, inc., SF NYC LA (pha logistix inc) almost 9 years ago

Pretty sure that wouldn't work around here.  But, it does get your attention, if you are male anyway.

Posted by Don Sabinske, Sabinske & Associates Inc. (Don Sabinske, Sabinske & Associates Inc.) almost 9 years ago

Hi Stewart...Good one. I've seen others from down under from the same Ad Agency..Pricey I'm sure....if it does the job, that's a good thing.



Posted by Fred Carver Personal Real Estate Corporation, Accredited Real Estate Consultant (RE/MAX Camosun Victoria BC Real Estate) over 8 years ago

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